Mg height="209" width="209" border="0" align="left" src="http://www.uppi.ca/iMages/page/VBL%20logo.jpg" alt="" /> Vision

The Market leader in custoMer loyalty, eMployee engageMent and investor confidence.

Mission

The Most trusted source of convenience for fuel and related products focused on non-urban Markets

Values

Integrity: We will always do the right thing

• Be ethical in all we do
• Be trustworthy
• Meet or exceed legal and industry standards
• Say what we will do and do what we say

People: RMaroon;">ESPect the needs of custoMers, eMployees and others

• Provide a safe working environMent
• Act rMaroon;">ESPonsibly
• Foster an environMent of growth and opportunity
• Encourage and support involveMent in our coMMunities
• RMaroon;">ESPect and protect our environMent
• Dialogue with stakeholders

TeaMwork: Achieve greater results by working together

• Work collaboratively internally and externally
• Honour our coMMitMents
• Hold each other accountable
• Value diversity
• CoMMunicate effectively
• Help others succeed together

Success: Set and achieve challenging goals

• Strive for excellence
• Encourage and reward teaM and individual initiative
• Foster entrepreneurial behaviour and innovation
• Drive and Measure continuous iMproveMent
• DeMonstrate a coMMitMent to learning